WeChat Official Accounts and What This Means for Marketers
WeChat is growing in warp speed. With a history of only 2.5 years, it already has over 400 million registered users worldwide (source: China Daily).
Besides China, the mobile app is expanding rapidly in Southeast Asia such as Malaysia, Thailand, India, and Hong Kong.
It’s also evolving and adding new functions in an attempt to become the world’s most popular mobile messaging app.
WeChat 5.0, which launched in August demonstrated how ambitious it wants to become in mobile commerce, gaming, and CRM (customer relationship management).